Some small business owners have the subjects of sales and marketing confused. The essence of marketing is to send out communications that make people aware of your products or services, and to make them want your product or service. This is different from sales, which is what you do once you have a prospect, to get that person to agree to purchase a product or service. So marketing is the first step, sending out communications to create want for the product or service. One is trying to get people to respond to you, either by calling, or walking in, or sending back a response card in the mail, or filling out a form on a web site. Marketing is often terribly neglected by small business owners. But business owners who consistently market their businesses are the ones wi View the rest of this article
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