Tuesday, August 14, 2007

A Dirty Little Secret That’s Costing You Your Profit…and Your Sanity

Six months into our coaching, Jana shared that she was scared. She had been investing hand-over-fist in her marketing campaigns and still hadn’t seen any new revenue coming in. The fear was building up, the debt was starting to feel insurmountable, and Jana was getting overwhelmed. At first, I was stumped. I knew that we had created a powerful plan. Jana was in my coaching program and also had an excellent marketing mentor. Her product was excellent. So what was the real problem here? After spending 25 minutes coaching the major issue surfaced. Jana thought she was the only one who was spending thousands of dollars with too few results. She was feeling ashamed and guilty. Like something must be wrong with her program or her strategies. The truth was Jana didn’t h View the rest of this article


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