Business intelligence does not mean donning a pair of dark glasses and standing in the corner of a rival businessâs office to steal their trade secrets. It is far more than that, after all what use is the secrets if you donât adapt your own business to make it more appealing than theirs? As cutthroat as it seems, it can be almost guaranteed they will be doing the same to you. Business development is essential but you must be flexible especially when you are faced with competition. A simple but effective way to analyse just how much of a threat a rival is a process called SWOT, which looks at the Strengths and Weaknesses of your rival and displays the Opportunities and Threats these facts present. If you know, everyone will. Donât trust channels that start off â View the rest of this article
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