Sunday, September 9, 2007

Why Are Shoppers Buying Online?

"If you’ve recently noticed how you’re going to the mall less and less and logging on to your computer more and more to purchase gifts online , buy the latest must have bag or the Harry Potter book, then don’t fret. You are not a computer addict-- you simply are among the continuously increasing number of people who prefer online shopping than actually going to the mall.
According to a 2005 Nielsen study for example, while store purchases decreased by 10% in 2005 (as opposed to 2002’s figures), online buying increased by 11%. If this rate continues, experts predict that stores would be totally replaced by online stores by 2012 or 2013.
But what exactly makes shopping online so appealing? What makes the thoug View the rest of this article


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