The Placement Crash ? The Failure of PR in the Conversation World Traditional public relations yields a common problem called ?Placement Crash,? which is like a sugar crash in business ? something that gives you a brief high, but bottoms out fast and leaves you with nothing. For instance, one big media hit can bring volumes of visitors to your web site -- but did the PR firm, the online communications expert or anyone in the marketing department devise a strategy to leverage that traffic and Capture the Conversation during and after peak traffic to drive sales or solidify new relationships? My guess is the answer to that question is NO. Do excited or curious new visitors arrive at the web site, only to find a disappointingly stale home page full of corp View the rest of this article
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