Do you ever try to predict the future? Are you usually right, or wrong? If so, then read on.
Can you predict the future of your industry? Can you predict the future of your business? No one can say with certainty what will happen next week much less one year from now. And five years? Not a chance.
Yogi Berra reportedly said, "It's hard to make predictions, especially about the future."
Everyone agrees. Predicting the future is hard. It is so hard that a fifty percent success rate is considered extraordinary for a professional futurist. In other words, the professionals are wrong at least half of the time.
And yet businesses try to predict the future all of the time. In fact, there are three basic business tools which require future predictions:
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