Dodge Magnum Changing Dodge’s Brand Image

One of the brand names of automobiles and light to heavy duty trucks that is marketed by the German yet American-based company DaimlerChrysler AG is the Dodge. The Dodge was purchased by Daimler-Benz along with other Chrysler subsidiaries in 1998, and is now a part of the DaimlerChrysler company. As per last year, the Dodge brand has become popularly known for its production of its trucks which takes up around seventy-eight per cent of its sales.

The Dodge Magnum, as a name, has previously been used on quite a number of various Dodge automobiles. The new Magnum is the first car under the Dodge name to use the new Chrysler LX platform that it shares with the Chrysler 300 and the Dodge Charger. As per last 2004, the Dodge Magnum was revived as a station wagon View the rest of this article