QUESTION:
I recently launched a website for my sporting goods business. Do I need to do anything special to attract customers to my website? I know nothing about search engines and marketing as such. Please tell me where to begin. -- Sean M.
ANSWER:
Sean, that is a question that has been asked by every business person who has ever launched a website. If I build it, will they come? Of course they will -- if you?ve built a website that appeals to dead baseball players.
For those of you who didn?t get the ?Field of Dreams? reference, let me put it this way: No, Sean, if you build it they will not come, at least not without some effort on your part.
Assuming that a website will automatically attract customers is the single biggest mistake that many bu View the rest of this article
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