Writing Website Copy That Sells - Try a Little Flesh with Your Flash

Your website looks great: solid words, easy navigation, graphics just so, and maybe even a bit of flash with some multimedia.
But customers are not buying.
You wonder if it?s the writing. How can that be? You remembered the two key mantras for website content - ?write for the search engines? and ?write for the medium.? You used appropriate keywords to help search engines find you and traffic is up. Surely, customers enjoy reading your content because you laid it out with the internet in mind using short sentences, brief paragraphs, and bullets to list your key points. Customers might be reading, but they still are not buying.
Chances are your site copy has been optimized for technology not people.
Even on the internet, selling is still about connectin View the rest of this article