by Karon Thackston ? 2006 http://www.copywritingcourse.com Changing a few words in your copy can lead to double-digit increases in conversions. If that sounds like a bunch of hype from an online infomercial, stick around and I'll show you how it's done. That's really all that happened with Kneelsit.com, an Australian ergonomic computer chair manufacturer. They had what would be considered a successful site with a continual stream of orders. All the basic information was already included on the home page, but the owner felt as though something was not quite "there" yet. He wanted a fresh approach to the site's copy, so that's what he received. And the results were simply amazing. The Problems While Kneelsit had great rankings for their key terms (normally #1 to #4 in View the rest of this article
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